Hi There,
I'm Kunj
i am into
About Me
Led end-to-end UX design strategy of an eCommerce platform, consolidating 180+ product pages into scalable product hubs, simplifying technical decision-making with visual systems, and redesigning checkout to reduce drop-offs and drive conversion growth.
Designed an AI-driven spatial banking concept validated through user research and prototyping. Improved financial task comprehension for 80% of test users and reduced decision time by ~30% in scenario-based evaluations.
Led UX design and research for a local restaurant app, identifying 4 key pain points in payments, order tracking, rewards, and in-table ordering. Redesigned streamlined flows for pickup, delivery, and dine-in to reduce ordering friction and improve clarity.
Designed & built a responsive, gamified learning platform for users aged 15–40, reducing bounce rate by 22% & increasing organic traffic by 35%. Built a scalable design system, improved design-to-launch speed by 2×, meeting WCAG standards.
Conducted UX research and redesign using usability testing, task analysis, and Hotjar heatmaps with 5 users across 5 core tasks. Identified 3 high-impact usability issues and improved navigation and CTA clarity, resulting in 80% task success and 75% of users reporting easier navigation.
Designed an accessibility-first interior design app, identifying 4 key barriers for blind and low-vision users through interviews and usability testing, and delivering responsive, inclusive design solutions across core shopping flows.
Led usability testing with 350+ users, validating a modernized Craigslist prototype using Hotjar, heatmaps, and task analysis. Identified 3 critical usability issues, improved navigation clarity, and achieved 80% task success across core flows. Translated research insights into prioritized UX recommendations, driving design iterations to reduce user friction across user journeys.
Research uncovered gesture friction, accessibility gaps, and playback interruptions in short-form video players. The redesigned media experience reduced accidental interactions by 35%, improved accessibility success by 42%, and increased average watch time by 24%, strengthening user control without sacrificing engagement.
Studied checkout friction caused by cluttered layouts and unclear payment CTAs. Identified 5 key usability gaps impacting trust and inclusivity, and proposed design improvements that increased overall convertion rates, reduced task completion time by 32%, improved CTA visibility by 41%, and lowered checkout abandonment risk by ~25% in usability testing.
Designed a B2B + B2C marketing product catalogue that simplified complex battery/Inverter data into sales-ready visuals. Independently created all infographics pre-AI adoption, supporting sales enablement and customer decision-making.
Designed and launched a gamified learning platform for users aged 15–40, driving a 22% reduction in bounce rate, 35% growth in organic traffic, and 2× faster go-to-market through a scalable, WCAG-compliant design system.
Defined BigBattery’s brand and strategy guidelines for its eCommerce platform and corporate presence, including typography, color systems, visual hierarchy, and UI standards to ensure consistency across marketing, product, and digital touchpoints.Documented and delivered approved font files and usage rules, enabling consistent implementation across design and engineering teams.
This project focused on transforming complex energy systems into clear, scannable, and conversion-optimized visual narratives through high-impact infographics and branded assets. The goal was to Reduce cognitive load, increase buyer confidence and improve conversion across multiple acquisition channels.
Designed an ergonomic UAV inspection system with a custom workstation and adjustable chair, improving operator comfort and efficiency by ~60%. Reduced inspection costs by ~35%, eliminated electrical hazard exposure, and increased defect detection accuracy by ~25%.
5+ years of experience
Proficient in simplifying complex processes, collaborating cross-functionally, and delivering intuitive user experiences in agile environments.
My experience as a designer in Accenture's data engineering team equips me to leverage data analysis for quantitative UX research, enabling insightful, user-centric, and impactful designs.
I’m passionate about continuous learning, connecting with diverse people, and creating simple solutions that enhance everyday experiences.
Thoughtful design fascinates me for its transformative potential.
With a strong curiosity for understanding why and how user interact with products, I strive to refine and elevate those experiences, making them memorable.
Outside of work,
- I am a professional singer and a musician.
- I enjoy playing outdoor sports everyday.
- To become a healthier version of myself, I aim for consistency in routines and more home-cooked meals.