BigBattery, LLC

Year: 2025–Current
Role: Product & Brand Designer leading Visual Communication and Conversion Optimization for Energy Systems

Responsibilities:

• Visual system design for battery, inverter, and energy storage infographics
• Brand-aligned information architecture for complex energy products
• Design of conversion-focused assets for:
  • Grid-Tied
  • Off-Grid
  • Marine
  • RV
  • Industrial
  • Golf Cart systems
• End-to-end branding and marketing design for B2B & B2C platforms
• Infographic integration across:
  • Product detail pages
  • Landing pages
  • Paid marketing funnels (Meta & Google Ads)
  • Email campaigns via Klaviyo
• Cross-channel performance analysis using:
  • HYROS (attribution & live user movement tracking)
  • Hotjar (heatmaps, scroll depth, interaction analysis)
  • Funnel and conversion analytics
• Iterative optimization based on behavioral data and engagement metrics
• Stakeholder collaboration across marketing, sales, and product teams

Impact & Results:

• +28% increase in product page conversion rates after infographic integration
• +34% improvement in time-on-page for complex energy system pages
• –21% drop in bounce rate on landing pages using visual system breakdowns
• +18% higher CTR on Meta and Google ads featuring infographic-led creatives
• +25% uplift in email engagement (open-to-click rate) via Klaviyo campaigns
• Identified high-performing visual patterns using HYROS live user movement tracking
• Improved content placement and hierarchy using Hotjar heatmaps and scroll analysis

Description:
BigBattery offers a wide range of energy solutions spanning residential, commercial, and industrial use cases. However, the complexity of technical specifications created friction for both first-time buyers and enterprise customers.
This project focused on transforming complex energy systems into clear, scannable, and conversion-optimized visual narratives through high-impact infographics and branded assets.

By combining industrial-grade visual clarity with data-backed iteration, the goal was to:
1. Reduce cognitive load
2. Increase buyer confidence
3. Improve conversion across multiple acquisition channels.

Design Approach:

• Translated technical specifications into visual storytelling
• Brand-aligned information architecture for complex energy products
• Built modular infographic systems that scaled across:
  • Voltage types
  • Use cases
  • Customer segments
• Optimized layouts for fast scanning, comparison, and decision-making
• Maintained strong brand consistency across web, ads, and lifecycle emails
• Continuously refined designs using real user behavior data

Why This Project Matters:
This work demonstrates how design, branding, and data converge to drive measurable business impact—especially in technically dense industries like energy and infrastructure.

It highlights my ability to:
1. Simplify complex systems
2. Design for both B2B and B2C audiences
3. Use analytics and behavioral data to iterate intelligently
4. Align visual design with growth and conversion goals